Art as a Sustainable Business: Nurturing your Entrepreneurial Mindset

The Library Project


12-2pm Sun 20 May
At The Library Project, 4 Temple Bar Street, Dublin 2


Who is this for?

This seminar is aimed at any individuals wishing to earn a living from creative and artistic practices, particularly those struggling to start. The goal is for participants to leave with new tools and thinking processes to progress in their practice and professional career. The seminar is ideal for students and recent graduates.


The seminar encourages all participants to think critically about their present circumstances, to examining what changes need to be carried out to achieve a sustainable practice. Presenting basic business concepts and ideas, the mentor will offer you core skills in the administration of your new sustainable practice. Special focus will be placed on identifying and generating sources of revenue. The seminar will end with a practical exercise that will help all participants to write up an action plan to affect change.


Ángel Luis González

Ángel Luis González is CEO and Director of PhotoIreland Foundation, an organisation that promotes a critical engagement with Photography. Ángel won the David Manley Entrepreneur Award in 2011 for the PhotoIreland Festival. In 2013, he launched The Library Project, a cultural hub in Dublin city centre offering a growing photobook library, an eclectic Art bookshop and a productive gallery. He has been a portfolio reviewer at many international festivals and is responsible for books like ‘Martin Parr’s Best Books of the Decade’ in 2011, ‘New Irish Works’ in 2013, and the latest series of ‘New Irish Works’ in 2016. He was a contributor to Landskrona Foto 2016, focused on Irish Photography, and he lectures at the Fine Art Photography Master at IED Madrid.


The Critical Academy offers a growing series of seminars around key aspects of contemporary Arts practice aimed at developing and strengthening key skills and mindsets, taught in participatory environments with clear and focused aims.

The Critical Academy opens up a new radical space to learn, research and examine contemporary art practices around Photography and their contexts, as much as the arts management and cultural policy that affect them.

The seminars look at very specific skills that are commonly considered secondary in the teaching of artistic practices, mostly focused on methodologies and theory. We consider these skills not complementary but fundamental for a sustainable practice and a wholesome life, and they contribute to a continuous self-development.

These relate to essential aspects and core values of a stable Arts practice, from daily administration routines, to competence in resolving grant aid paperwork, and understanding the importance of applied self-discipline; others refer to entrepreneurial matters, acknowledging both the artist’s output and the artist’s needs.