Coca Cola, Casa a Mare

€10.00 €20.00

Coca-Cola, 2015 takes back the act of the preparation of Italian tomato sauce: a collective and aggregative rite, a spontaneous happening that in the past was repeated once a year. The tomato sauce “ceremony” reiterates gestures which are seared in the memory through an oral tradition. The tools used exclusively for the occasion become real (pop) icons like the glass bottle of Coke. It is perfect for the purpose and it was handed down by a season to the other, as a precious object and as an experience trace.
(Nowhere Gallery, Milano)

Casa a Mare is a container of a parallel imaginary; as in a second life that replicates objects, habits and obsessions Casa a Mare builds a new scale of values ​​. It is structured as an ongoing process , a laboratory that provides dynamic and performative actions.
Casa a Mare is a project by Luca Coclite and Giuseppe De Mattia curated by Claudio Musso.

Published by Skinnerboox
Limited edition of 100
16 pages
30 cm x 20 cm
Paperback, singer binded
Print numbered and stamped

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Please note: Local pick-up of orders is available from
The Library Project at 4 Temple Bar, Dublin 2.