Although it’s curious to think that mainly paper-based stationery still has such a large role to play in this Internet Age, it undoubtedly epitomises that trade-off: it should look good while providing a basic amount of vital information — name, address, telephone numbers, e-mail, etc. This is where the struggle between form and content takes centre-stage.
Is it all about selling a brand or establishing an identity? And what is the difference anyway? The line that separates the two seems to be fast disappearing and many people these days would have difficulty differentiating between them. If a brand is about the relationship between a company or a product and its customers, identity could be said to be about building a memory structure around that brand through consistent, engaging artefacts that reflect a series of values.
ACRE, ATMO Design Studio & FELD, Bond Agency, Build, Dschwen LLC, Deutsche & Japaner, Established, Fabian de Lange, Foreign Policy, Grid London, I Depend On Me, The Clocksmiths, Kokoro & Moi, Kollor, Lee Goater, Leo Vinkovic, Lundgren+Lindqvist, Futura, Marco Oggian, Marnich Associates, Kissmiklos, Moodley Brand Identity, Talmor & Talmor & Talmor, Necon Agency, Derek Kim, Noeeko, John Barton, Passport, Raewyn Brandon, Sagmeister & Walsh, Sciencewerk, Silent Partner, Snask Creative Agency, Sunny At Sea, Tatabi Studio, This is Pacifica, Touch Branding, and Tres Tipos Gráficos.
158 pages 160 x 230 mm. Softcover ISBN 725274842254
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